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Couldn’t Make the 2025 Orgill Dealer Market?

It’s Not Too Late.

Here’s What You Missed

Why More Retailers Than Ever Are Switching to Orgill

Retailers across the country are making the move to Orgill, and the record-breaking turnout at our Dealer Market proves it. If you couldn’t join us in New Orleans this February, don’t worry—we’ve captured the highlights for you. Watch these videos to see why so many retailers are choosing Orgill for better pricing, stronger support, and a smarter way to do business.

Five former True Value dealers discussed their decision to switch to Orgill, the conversion process, and the benefits they've experienced.

PANEL DISCUSSION

Former True Value Retailers Share Experiences Before and After Switching to Orgill

Key Topics

Reasons for Switching

Conversion Process and Challenges

Impact on Retail Customers and Business Operations

Orgill Services and Benefits

Advice for Potential Converts

  • Reasons for Switching: Better pricing (5-10% lower), higher fill rates, reduced freight charges, and concerns about True Value's future drove their decision.
  • Conversion Process and Challenges: Store resets were completed in a week, with minimal disruption. Orgill provided credit for old inventory and cash incentives and covered conversion costs.
  • Impact on Customers and Business Operations: Customers barely noticed the change, while stores benefited from improved product availability and private-label brand margins. Changing the store name had no effect on customers. After conversion, support continues with regular visits from sales rep.
  • Orgill Services and Benefits: Key services like Smart Starts inventory optimization, FanBuilder loyalty program, and ecommerce solutions helped stores grow profitability and strengthen market positioning.
  • Advice for Potential Converts: Panelists encouraged dealers to switch, citing improved profitability, better service, and an easy, cost-effective conversion process.

Orgill President and CEO, Boyden Moore and customers share how Orgill’s customized solutions, pricing strategies, and distribution network give independent retailers a competitive advantage.

Watch now | 36 Min.

NEW CUSTOMER MEETING

Orgill’s Competitive Edge: A Proven Partner for Growth and Success

Key Takeaways

  • Unmatched Growth & Efficiency: Orgill grew from a regional distributor to a $3.6 billion industry leader, with the highest efficiency among competitors and room for expansion.
  • Seamless Store Support & Customization: Tailored pricing, assortment strategies, and in-depth analytics help stores maximize profitability, unlike competitors’ one-size-fits-all approach.
  • Proven Success Over Competitors: Former Ace, Do it Best and True Value retailers affirm that Orgill’s offers superior support, pricing flexibility, and the ability to help them compete and grow in their local markets.
  • Industry-Leading Distribution Network: With 8 modern distribution centers, Orgill ships efficiently, ensuring high fill rates and reliable deliveries at the lowest costs.
  • Retail Innovation & Real-World Testing: The company operates 140+ stores through CNRG and a brand new retail concept center, using them as testing grounds to refine retail strategies before rolling them out to customers.
  • Superior In-Field Support: Over 400 dedicated sales professionals provide consistent, personalized in-store guidance, setting Orgill apart from competitors in customer service.
  • Trust & Long-Term Commitment: Orgill prioritizes reliability, transparency, and innovation, ensuring independent retailers have the tools and support to thrive in their markets.

Unmatched Growth & Industry Leadership

One-Stop-Shop for Competitive Pricing

Market-Driven Customization

Beyond Just Product Supply

Reliable, First-Class Support

Industry-Leading Distribution Network

Proven Success Over Competitors

A recent study of 3,000 consumers found that national brand identity, including True Value, plays a minor role in store choice compared to other factors.

RESEARCH SEMINAR

Study Finds National Brand Affiliation Has Minimal Impact on Hardware Store Selection by Consumers

Key Findings

  • Brand Affiliation is Weak: Only 13% of consumers associated their local hardware store with True Value; 30% reported no brand affiliation at all.
  • Store Name Change Has Minimal Impact: 90% of shoppers said they would continue shopping at a store if its name changed, assuming service and offerings remained the same.
  • Key Factors in Store Selection: Product availability, pricing, wide selection, knowledgeable employees, and convenience ranked far above brand identity in importance.
  • True Value’s Brand Perception is Weak: Consumers associated True Value with negative traits like “behind the times” and “struggling,” making it less competitive against other brands.
  • National Brand is Not a Primary Driver: The study confirms that consumer loyalty is based on service, inventory, and pricing rather than national brand affiliation.

Unmatched Growth & Industry Leadership

One-Stop-Shop for Competitive Pricing

Market-Driven Customization

Beyond Just Product Supply

Reliable, First-Class Support

Industry-Leading Distribution Network

Proven Success Over Competitors

Why NOW is the Best Time to Switch to Orgill

Ready to see what Orgill can do for your business? Contact us today to start the conversation and discover how we can help you grow.

Over 650 Retailers Have Already Switched

Since January 2024, more than 650 retailers have successfully transitioned to Orgill. Changing suppliers isn’t easy, but our team ensures a seamless, customized process to meet your needs. Let us show you why Orgill is the industry’s fastest-growing distributor.

Retail locations converting to Orgill

Jan 2024 - June 2025 (scheduled conversions)
459

True Value Locations

157

Do-It-Best Locations

53

Ace Locations

  • 394

True Value Locations
Since Bankruptcy Announcement in Oct. 2024

Is Your Distributor Meeting Your Needs?

Choosing the right distributor is critical to your success. Make sure you’re asking the right questions to evaluate your options. This guide will help you make an informed decision based on key factors that impact your business.

Explore the Orgill Advantage

Selecting a new supplier is a major decision, and Orgill is here to help. This comprehensive guide covers our industry-leading distribution network, extensive product selection, and competitive pricing. See how we can support your growth and success.